Typography

Using our brand fonts and our text styles are powerful tools in brand recognition. It can be hard for everyone at the company to install fonts and be aware of typography rules. Therefor we have made it as simple as the following.

General Do's and Dont's

  • Only use plain colors on text, and never ever anything else but our own colors.
  • Never apply effects apart from a slight barely visible drop shadow if this is needed for the readability. Never use gradients, glow, sparkle, emboss, inner shadow, outlines or anything like that.

Office use, mail correspondence and non marketing material

Use the default font and text styles of your apps.

Powerpoints and pdf:s to be sent outside the organization

  • Use Roboto font. Download Roboto
  • Set text in Planet blue (#33367c).
  • Set text links and call to action in Love green (#19cd9b).
  • In Powerpoints, shorter texts and titles can be set in Coral (#f0553c) or Love green (#19cd9b) to achieve greater variation.
  • If you have the Noe Display font installed, you may use this for titles in large text sizes. Keep it to maximum one use per page. Never use different sizes of Noe Display in the same document.
  • Avoid italics.
  • Don't use CAPITALS.

Digital

  • Text in our app and web site uses native fonts, i.e. San Fransisco on Apple devices, Roboto on Google devices and Segoe on devices running Microsoft operating systems.
  • Titles on our web site can be written in Noe Display as an alternative to native fonts.
  • Banners and SoMe pictures use Maison Neue for text and Noe Display for titles. As an alternative Maison Neue can be used for both text and titles. If you don't have Maison Neue you can use Roboto but make sure not to use any other fonts.
  • Set text in Planet blue (#33367c), white (#ffffff) or Coral (#f0553c).
  • Set text links and call to action in Love green (#19cd9b).
  • Additional guidelines apply for text in videos and broadcasts.

Print

  • Use Maison Neue for text and Noe Display for titles. As an alternative Maison Neue can be used for both text and titles.
  • Set text in Planet blue (#33367c), white (#ffffff) or Coral (#f0553c).
  • Call to actions can be set in Love green (#19cd9b).

Download and install fonts

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The brand manual is under development. Some chapters are incomplete or missing. Write an email to our CMO Petter Körnemark at petter.kornemark@wedonthavetime.org if you cannot find what you are looking for.

Brand manual content

Start

We Don’t Have Time Brand Manual

Writing text

Writing goals and principles
Voice and tone
Do’s and dont’s in text
Writing dates and time
Social media guidelines
Writing SEO content

Applying the graphical identity

Logotype
Colors
Climate review symbols
Typography
Google Slides and Powerpoint template

Producing videos and broadcasts

Producing videos and broadcasts

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