Logotype

There is actually just one rule regarding our logotype, never use it in a wrong way.

Guidelines

  • Try to always use our 2-line logotype in full color as the colors help build our brand. Use the 4-line logotype only in applications where it will offer better visibility.
  • Avoid using the negative/white logotype – especially in a context where we the color logo is not used.
  • Never alter the logotype in any way.

Download logotype

(If your are using Adobe software, you can find our brand assets, colors and logotype in our Adobe CC library, follow at https://adobe.ly/2YtTC7B.)

Examples on how to use the logo

Primary logotype (2 lines of text) in color.
Primary logotype (2 lines of text) in white/negative.
Alternative logotype (4 lines of text) in color.
Alternative logotyp (4 lines of text) in white/negative.

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Examples on how to not use the logo

Never use the color logotype on an image
Never use the logotype where it is hard to read, except in the top corner of videos.
Never change the text color, or make a color version with white text.
Never stretch or alter the proportions
Never change the font.
Never use only the symbol, except for the App Store or Google Play app icon.

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The brand manual is under development. Some chapters are incomplete or missing. Write an email to our CMO Petter Körnemark at petter.kornemark@wedonthavetime.org if you cannot find what you are looking for.

Brand manual content

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We Don’t Have Time Brand Manual

Writing text

Writing goals and principles
Voice and tone
Do’s and dont’s in text
Writing dates and time
Social media guidelines
Writing SEO content

Applying the graphical identity

Logotype
Colors
Climate review symbols
Typography
Google Slides and Powerpoint template

Producing videos and broadcasts

Producing videos and broadcasts

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