We've gained an insight — Everybody wants to be part of the solution to the climate crisis.

And we help them with that. In fact, we made it our brand promise: Together we are the solution to the climate crisis. Let's communicate hope through the possibility to be in charge of the change.

Our three main themes of communication:

• Citizens can send climate reviews to praise businesses, organizations and public figures for good climate action, or demand bad behaviour to stop.
• Citizens can learn about climate solutions, and compare brands with help of our climate review scores.
• Businesses, organizations or public figures can engage in a climate dialogue with their stakeholders, showcase their solutions on the web or in our broadcasts, and connect with other businesses.

Always communicate on brand

In every piece of communication — no matter written, verbal, graphical or if it is a social media post — we need to clear about who is the sender. To help you out, we made a Swedish smörgåsbord where you get to chose your bread, spread and topping. Always include at least one branded message, one brand asset, and one call to action. Pick them as you like!

Branded messages (The bread)

• Mention climate reviews (either in general or one specific)
• Mention climate solutions
• Mention that we are the world's largest review platform for climate solutions
• Communicate hope
• Communicate that we can solve this together
• Mention any of our events by their name

Call to actions (The spread)

• Link to anywhere on our web
• Link to App Store or Google Play
• Mention wedonthavetime.org
• Use the hashtag #WeDontHaveTime
• Communicate to send climate love, climate warning or climate idea
• Communicate to register for our events

Brand assets (The toppings)

• Use We Don't Have Time in a sentence, i.e. We Don't Have Time for climate deniers etc
• Climate love symbol or the Green Heart emoji 💚
• Climate warning symbol or the Warning emoji ⚠️
• Climate idea symbol or the Light Bulb emoji 💡
• Use our logo

Communicate our brand correctly

There must be no confusion, people must easily understand that we are the sender. But it's a piece of cake when you follow or simple rules:

If you communicate in text; be friendly, speak plainly, encourage action and communicate hope. Use words such as inspire, act, solutions, encourage, together, change, changemaker, frontrunner, and send climate love/idea/warning. Read more about writing text.

If you are using our brand assets, other than the standard text emojis, make sure to use them right. Don't alter our logo or the symbols, and make sure they are clearly visible. Read more about or using the logotyp and using the climate review symbols.

If you are creating videos, printed material, pdf's or graphics with text, make sure to read all the chapters needed. Don't guess, and don't invent your own solutions. We already have what's needed to make every piece of communication stand out!