Producing videos and broadcasts

We produce high quality content with high level speakers and climate advocates from all over the world, participating though video link since before the pandemic, and we are attracting viewers from over 140 countries including politicians, business leaders and climate conscious people.

We don't do ordinary tv broadcasts or commercials. Instead, our main channel is social media where we often have just a few seconds to catch the viewer, so every second counts.

Many people already know of our broadcasts and we might catch them if they understand that this is yet another high quality production from us.

Stick to our general guidelines:

  • Graphics should be bold enough to be easily understood on a standing mobile device.
  • Nameplates and bumpers should be visible often and long enough to catch many viewers.
  • The viewer should easily understand this is a We Don’t Have Time video and they will do that when they see our backdrop, our text styles, our three symbols for climate love, climate idea or climate warning, our bumpers or nameplates.
  • Broadcast in 1080P at 50 fps (but assets can be made in 25 fps). Broadcasts based out of the US are an exception as 29.97/30 fps assets will be best.

We have two main program formats; live shows with Zoom participant and pre-recorded shows done with Riverside or other tools.

Assets

Assets for pre- and post production

Checklist for text

  • Use Noe Display Bold or Maison Neue for main title. Use a big font so that it can easily be read on a standing mobile device. Use only one instance of Noe Display per screen.
  • Use Maison Neue for titles, sub titles and text.
  • Keep text blocks together.
  • Text color should be white (#ffffff) or Planet blue (#33367c). Add a barely noticeable drop shadow if needed for improved readability. As an alternative, Maison Neue can be set in a a very large font size and Love green (#19cd9b) or Coral (#f0553c).
  • Use a minimum of different font sizes throughout a video or broadcast.
  • Aim to use one or two text styles per screen, and never more than three.
  • When writing in Noe Display, you can Write in Title Case
  • Never write in italics.‍
  • Never write in CAPITALS.
  • Follow the text rules do’s and dont’s when adding text to video.
  • You can animate the text, but never do effects on the color fill.

Filming in a studio and online

Most of our guests participate online through Zoom rather than joining the studio. But we won't settle for a broadcast that looks like a dull online meeting. Instead we do everything we can to make their appearance as professional as possible.

Most times we've sent green screens to our speakers in advance, together with an image to use as backdrop and information on how to setup light and microphone in the best possible way. So now it is up to the production team to make the best out of this.

When setting up the studio, always test with real Zoom participants to make sure everything goes smooth.

Broadcast technical specification

  • Resolution: 1080P
  • Bitrate: 9,000 kbps (Minimum) - 12,000 kbps (Maximum)
  • Video codec: H.264/AVC
  • Audio bitrate: 128 kbps
  • Frame rate: 50 fps
  • Keyframe interval: 3 seconds

Zoom participants technical specification

  • Zoom participants are adviced to use 1080P
  • Each Zoom participants has it's own window floating on top of our backdrop. Crop the black and yellow borders from the Zoom app—these must not be seen. See specification in the examples below.

Examples

Set lightning. Set lights around the stage in Planet blue (#33367c) and/or Love green (#19cd9b).
Video backdrops. There are several options and our crew will help you choose the right one. Rotating blue earth loop video backdrop and the Rotating blue earth loop with green gradient video backdrop. The chosen backdrop is to be used both as background for online speakers and as a backdrop in the studio. The backdrop is in 4k 16:9 and might need to be customized to fit the studio. Ideally the earth in the backdrop should be a little bit higher than the speakers on stage.
Broadcast logo overlay. Our logo to be visible on all our broadcasts, on top of the video layer from the cameras, speaker intros and segment intros, but beneath video layers with bumbers, program intro and program outro. For some broadcasts we use special broadcast logo overlays with other sets of logos and if so you will get this information from our crew.
Single speaker view. At 1080P, aim for 900px height of the speaker.
Two speakers view. At 1080P, aim for 480px height of each speaker, with 30px padding.
Three speakers view. At 1080P, aim for 480px height of each speaker, with 30px padding.
Four speakers view. At 1080P, aim for 480px height of each speaker, with 30px padding.
Five speakers view. At 1080P, aim for 330px height of each speaker, with 30px padding.
Six speakers view. At 1080P, aim for 330px height each speaker, with 30px padding.
Studio with side by side view on video backdrop. Speaker(s) in studio together with up to around 6 speakers online.
Single view studio speaker with nameplate. Use the name plate as often as needed when speaker enters the single view. Don't repeat too often for hosts.
Single view online speaker with nameplate. Use the nameplates every time the speaker enters single view.
Presentation view side by side. Standard view when an online speaker is showing a presentation. Alter between this view, single speaker view and if needed, the full presentation view.
Presentation view backdrop. Standard view when a studio speaker is showing a presentation. Presentation should normally be floating on top the video backdrop but depending on the backdrop screen there can be exceptions. For small screens or videos the presentation can go into full screen. For very large screens presentation could be on either the left och right side of the backdrop but try always keep it on top of the video backdrop. If needed, alter between this view and the full presentation view.
Full presentation view. Switch to full presentation view when the presentation is too detailed to read in side by side or backdrop view. Switch back and forth between the presentation views to make it dynamic. At 1080P, aim for 900px height of the presentation.

The brand manual is under development. Some chapters are incomplete or missing. Write an email to our CMO Petter Körnemark at petter.kornemark@wedonthavetime.org if you cannot find what you are looking for.

Brand manual content

Start

We Don’t Have Time Brand Manual

Writing text

Writing goals and principles
Voice and tone
Do’s and dont’s in text
Writing dates and time
Social media guidelines
Writing SEO content

Applying the graphical identity

Logotype
Colors
Climate review symbols
Typography
Google Slides and Powerpoint template

Producing videos and broadcasts

Producing videos and broadcasts

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We Don't Have Time is the world's largest media platform for climate action—with a mission to democratize knowledge about climate solutions and inspire and mobilize global action toward a prosperous, fossil-free future. The content of the We Don't Have Time media platform is user-generated. The We Don’t Have Time organization does not automatically endorse users’ opinions and claims. All users of We Don’t Have Time have subscribed to We Don’t Have Time’s Terms of Use, which, among other things, prohibits hateful, abusive, and violent content. If you discover content that violates our Terms of Use, please notify us immediately. The platform is operated by the company WeDontHaveTime AB (publ), whose majority shareholder is the WeDontHaveTime Foundation. The Foundation’s principal purpose is to contribute to a reduced climate impact and an ecologically sustainable environment. Our headquarters is located in Stockholm, Sweden.
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